If you’ve been doing any Facebook advertising over the past few years, then you know just how ineffective some types of advertising on Facebook have become for one reason or another.
I like to believe as Facebook has changed their algorithms and with the introduction of more and more advertisers which have taken to using the Facebook ads platform the costs have done up significantly while the reach has gone down drastically.
Remember in 2014 when you could put up a simple CTW (click to website) ad and it would just make sales for just about any t-shirt design you put an ad up for?
Unfortunately that’s a thing of the past and hose days are long gone…
However, now there’s a new untapped advertising platform that has an abundance of inventory which makes it nearly impossible for saturation.
Yep, we’re talking about YouTube video ads.
YouTube ads when done correctly can get video views for as low as $0.01 – $0.05 each!
Plus YouTube advertising is offering a free $100 for new advertising accounts when you spend $25. So essentially you’re getting $125 in ad spend for just $25.
To get the most bang for your buck you’ll want to pick out videos in your niche that get a lot of views and then place your “in-stream” video ads in front of those videos only.
If you want to achieve even better results then you’ll want to create some re-targeting audiences in YouTube/Google AdWords for your channel and specific videos on your channel.
Just go to your Google AdWords account and click on Shared Library and then on Audiences.
From there click on “+ Re-marketing List” and then select YouTube Users.
Once you get to the New video re-marketing list screen select your desired list type, and a list name, put the max of 540 days for new channels and videos. Use 5 days for channels with lots of subscribers and for videos with lots of views.
Then when you have these re-marketing lists created you can now put your video ad in front of anyone who viewed any video on your channel and it will convert insanely well because they’re already familiar with your videos and your channel.
Please leave me a comment below and let me know if you’re currently using YouTube ads and what kind of success you’re having.